There is a gut doctor, and he begs Americans: “Throw out this vegetable now.” This news is accompanied by a different image nearly every time. This morning, the plea appeared at the bottom of an article on Vox next to a photo of a hand chopping up what appears to be a pile of green apples. At other times, it has been paired with a picture of a petri dish with a worm in it. Other times, gut bacteria giving off electricity. The inside of a lotus root. An illustrated rendering of roundworms. The gut doctor’s desperation pops up over and over, on websites like CNN and the Atlantic (and as I said, this one), in what are known colloquially as “chumboxes.” These are the boxes at the bottom of the page that have several pieces of clickbaity “sponsored content” or “suggested reading.” They’re generated by a variety of companies, but the largest two are Taboola ($160 million in funding) and Outbrain ($194 million in funding), both founded in Israel in the mid-aughts.

If you don't want to read the article, apparently that evil gut vegatable is good ol' fashion sweet corn. 🌽 Apparently, it has a lot of sugar in it, and its hard for humans to digest the cellous on the outside of the kernel. But that misses the point of what article is about -- how click bait or chum is becoming  a bigger part of the Internet.