Cars

NPR

Tesla slashed its prices. We’re now seeing the consequences : NPR

Last month, Tesla dropped its prices dramatically — up to 20%.

Auto companies offering discounts to promote sales is nothing new, but this move sparked a lot of reaction. So what was so special about these price cuts? And what do they mean?

A lot, actually. Here's how the announcement is having ripple effects, from the impact on Tesla owners to the changes it could spur across the auto industry.