One of the most prolific targeted advertisers on my blog are the Drop Shippers, who order large quantities of inexpensive Chinese goods often off sites like AliExpress and then aggressively buy up advertising that usually links to a Shopify Store and sells such items at an incredible mark-up usually through scammy tactics like trying to get you to buy multiple items and with added shipping and handling fees.

Most of the headlines these ads use are completely computer generated, one could say AI, but it’s more likely that scrape websites for keywords and phrases that are generally consistent with the product their hawking. Indeed, it seems like that phrase was directly scraped from an Reddit forum. But it also seems odd in it’s wording – do even elderly people wanted to be called elderly? Do they want to be reminded that they have poor balance? Maybe it’s more directed towards caregivers, which considering my age, sort of makes sense to target me. Plus I also clicked onto the ad to investigate the scam further. The odd phrasing might be to catch attention, still it’s all very odd.