Our Brands, Our Selves

1/18/21 by Hidden Brain

Web player: https://podcastaddict.com/episode/117932139
Episode: https://dts.podtrac.com/redirect.mp3/traffic.omny.fm/d/clips/aaea4e69-af51-495e-afc9-a9760146922b/d2c4e775-99ce-4c17-b04c-ac380133d68c/f34f9938-649e-41a5-8e90-acb401228426/audio.mp3?utm_source=Podcast&in_playlist=2c6993d0-eac8-4252-8c4e-ac380133d69a

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.