MAIDs Got Cancer

I was a bit horrified the other day when I started playing a podcast and got a targeted advertisement saying, “at our hospital, we understand the struggles you are going through with breast cancer”. While I don’t think I have breasts much less cancer, I was immediately concerned about the targeted ad, wondering if mom has some health issues she hasn’t told me about. I often get targeted ads for mom and dad as I don’t have internet at home but I do connect on their Wi-Fi from time to time. Her internet address is linked to one of my Mobile Advertising IDs, aka MAIDs.

Then I remembered I’ve been getting a lot of ads lately from trial lawyers and medical professionals hawking cancer treatment and litigation. I was trolling an advertisement that popped up on my social media feed with a stupid nonsense comment along the lines of, “I am NOT CANCER, I am AQUARIUS”. Suddenly in the minds of the algorithms I must be dying from cancer. Must be from those PFOAs or drinking the water at Camp Lejune. You show even the least amount of interest in an advertisement – you slow your scrolling to glance on an ad, you hover over it or less you click on the link or make a comment and you get treated as customer number one, somebody soon to need a good trial lawyers to get compensation for your breast cancer.

I often find myself getting into these advertising rabbit holes. Sometimes I’m actually quite interested initially but then the algorithm takes it beyond any logical extreme? Maybe it’s my fault for being attracted to targeted advertising like moth to a light bulb. But some of it is so click worthy, even if it’s crap. And sometimes there is an issue that people are interesting in selling a product regarding, such as asbestos lawyers. As kind of an environmentalist who drives a big jacked up truck and burns his trash, you know things like asbestos is fascinating. Plus I worked in an asbestos testing lab back when I was college as a secretary, so I got exposed to all that kind of bull shit.

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