Transportation 📍

But an astonishing number of people still rely on BlackBerry—and they don’t realize it.?

The company’s most lucrative product is not hardware but the hidden software in 275 million cars on the road today. In fact, BlackBerry’s essential technology can be found in all sorts of unexpected places, and you wouldn’t find it even if you went looking for it.?

“On a car, you’ll never see QNX’s logo,” said Wall, the division’s president. “What you will see is a better experience.”?

He likes to think of QNX engineers as plumbers and electricians, responsible for the stuff we need and never see. In a house, it’s pipes and wiring. In a car, it’s the software underpinning safety features that we take for granted. QNX is the operating system that enables all kinds of driver assistance: collision warnings, blind-spot notifications, adaptive cruise control, pedestrian detection and steering you back into a lane when you’re drifting into trouble.?