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The Rise of the Frugal Rich – WSJ

Skimp on Yogurt, Splurge on Skydiving: The Rise of the Frugal Rich – WSJ

Well-heeled shoppers love a deal.?

Americans with six-figure salaries are increasingly visiting Walmart for prebiotic soda and Dollar Tree for wrapping paper. They are buying $1 boxes of pasta at discount grocer Lidl and cheese at Aldi.

The shift down-market is driven by the fact that even the financially comfortable are acutely aware of how much more expensive everything is today. Discounters are successfully appealing to these sticker-shocked customers through improved digital offerings and aggressive expansions into well-off neighborhoods.

Darn it’s raining out

I still don't want to take the SuperDuty to work as I hate driving in city traffic so I'll ride in the rain to work. 

Friday April 17, 2026 — Work

S&P 500 Ticks Higher as Bank Earnings Show U.S. Economy Holding Up

Stock Market Today: S&P 500 Ticks Higher as Bank Earnings Show U.S. Economy Holding Up

Surging tech stocks carried the S&P 500 and Nasdaq composite to new records on Wednesday, a milestone in major indexes’ rebound from war-fueled losses.

The S&P 500 closed above 7000 for the first time and hit its first closing high since January. The Nasdaq composite surged 1.6%, notching its first record since October and its 11th consecutive gain. The Dow pared losses, trading 0.1% lower.

Investors took in more positive signs on the state of the U.S. economy. Bank of America this morning said consumer spending held up despite a turbulent start to the year and rising prices at the pump, adding to a chorus of big lenders seeing resilience in the American economy.