"When the Forest Stewardship Council got its start in 1993, it seemed to represent a triumph of market-based thinking over plodding command-and-control government regulation. Participants in the 1992 Rio Earth Summit had failed to reach agreement on government intervention to control rampant tropical deforestation. Instead, environmental organizations, social movements, and industry banded together to establish a voluntary system for improving logging practices and certifying sustainable timber. The Forest Stewardship Council (FSC) soon set standards that seemed genuinely exciting to environmental and social activists, covering the conservation and restoration of forests, indigenous rights, and the economic and social well-being of workers, among other criteria. For industry, FSC certification promised not just a better way of doing business, but also higher prices for wood products carrying the FSC seal of environmental friendliness. A quarter-century later, frustrated supporters of FSC say it hasn’t worked out as planned, except maybe for the higher prices: FSC reports that tropical forest timber carrying its label brings 15 to 25 percent more at auction. But environmental critics and some academic researchers say FSC has had little or no effect on tropical deforestation. "