NPR

Why Is Facebook Going All-Out To Stop Apple’s iPhone Update? : NPR

Two titans of Silicon Valley, Facebook and Apple, are in a bitter fight that centers on the iPhone data of millions of people and whether companies should be able to track that data as easily as they do now.

Facebook believes the answer is yes. On Wednesday, it even unveiled a video voiced by Grace Jones aimed at currying the public's favor.

Apple says not so fast. CEO Tim Cook tweeted last month about the need for greater control over data privacy "from safeguarding your health & financial data to guarding against algorithms that perpetuate rampant misinformation. We need transparency and reform."