America is an interesting place. The most popular music format by far is country music, our most popular vehicles are 4x4 full-size pickup trucks, and we like guns. Outdoors stores are some of the most popular stores in most areas.

America is the land of frontier, even though more then half of Americans live in the suburbs. But the suburbanite doesn't necessarily spend his or her life in confines of suburbia, heading up to the woods to hunt or recreate.

Only 20% of Americans live in rural areas, but many more are embrace that lifestyle.