Economy

the myth of the frugal billionaire

Mark Zuckerberg and Warren Buffet: the myth of the frugal billionaire

β€œThe implicit message on those kinds of stories is: β€˜These people are good, therefore it’s okay for them to be so wealthy,’” said Sherman. β€œAnd what I argue in the book is that talking about any of this in that way avoids questions about distribution. Should they have $50 million to begin with, regardless of what they spend it on? That, to me, is a question that never comes up, partly because these representations of rich people as frugal or as spendthrifts is focused on their spending habits, not on what they have.”

Burberry, H&M, and Nike destroy unsold merch. An expert explains why.

Burberry, H&M, and Nike destroy unsold merch. An expert explains why.

"The British luxury brand Burberry brought in $3.6 billion in revenue last year β€” and destroyed $36.8 million worth of its own merchandise."

"In July 2018, the brand admitted in its annual report that demolishing goods was just part of its strategy to preserve its reputation of exclusivity."

"Shoppers did not react well to this news. People vowed to boycott Burberry over its wastefulness, while members of Parliament demanded the British government crack down on the practice. The outrage worked: Burberry announced two weeks ago it would no longer destroy its excess product, effective immediately."

"Yet Burberry is hardly the only company to use this practice; it runs high to low, from Louis Vuitton to Nike. Brands destroy product as a way to maintain exclusivity through scarcity, but the precise details of who is doing it and why are not commonly publicized. Every now and then, though, bits of information will trickle out. Last year, for example, a Danish TV station revealed that the fast-fashion retailer H&M had burned 60 tons of new and unsold clothes since 2013."