Frugality is a trait and a value as old as time, spiking in certain cultures and generations, living situations and individuals, out of both necessity and outlook. Behaving economically with money or resources has become both a rare virtue — on aspirational blogs like the Frugality or self-help tomes like Your Money or Your Life — and a cultural punchline, good for a joke about hoarders or one’s immigrant family, grandparents who lived through the Great Depression, or good old-fashioned tightwads. "What’s newer, in fact, is the idea that some items are immediately and obviously disposable"

What’s newer, in fact, is the past 70-ish years of American materialism, which birthed the idea that some items are immediately and obviously disposable, or that eating food that you bought and paid for, food made of food, is inherently strange. As a widespread attitude, it’s historically unusual and it may be, at least for now, fading.

Since quarantine started, following the spread of Covid-19, there has been a move away from this culture of waste. This new strain of frugality — call it the novel frugality — is defined by its attachment to this moment and its participants’ motivations. While it might mirror long-held practices (like not throwing away aluminum foil or consciously saving scraps of leftovers to make new meals), its impetus is slightly different.