Day: October 6, 2020💾

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big brands and plastic recycling targets | Article [AMP] | Reuters

Set, miss, repeat: big brands and plastic recycling targets | Article [AMP] | Reuters

In 2008, Nestle, the company behind Nescafe coffee and Pure Life water, set a U.S.-wide goal to make water bottles out of 60% recycled plastic within a decade.

That's a goal the company says was never met. Nestle told Reuters it was an ambitious target that didn't get the groundswell of industry and policy-maker support it needed.