Buy-ology, the truth and lies about what we buy

I just finished reading “Buy-ology, the truth and lies about what we buy” by Martin Lindstrom. 📚One of the most notable conclusions of the book is summed up in this sentence:

“In other words, overt, direct, visual explicit anti-smoking messages 🚭did more to encourage smoking than any deliberate campaign that Marlboro 🚬or Camel 🐫could come up with.”