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Why is ‘Wi-Fi’ called ‘Wi-Fi’?

Why is ‘Wi-Fi’ called ‘Wi-Fi’?

"You probably think that the term WiFi means “Wireless Fidelity”. Well, technically this is incorrect. WiFi was simply designed as a logo and a trademark by Wi-Fi Alliance back in 1999 without any additional meaning. Brand names are created to conjure an association in the consumer’s mind and the product is the definition. Wi-Fi and its letter pattern simply sounded catchy similar to hi-fi which means “High Fidelity”. The link between Wi-Fi and hi-fi does not necessarily must results in “fi” meaning “fidelity”."