The Dictatorship of Data
McNamara epitomized the hyper-rational executive who relied on numbers rather than sentiments, and who could apply his quantitative skills to any industry he turned them to. In 1960 he was named president of Ford, a position he held for only a few weeks before being tapped to join President Kennedy’s cabinet as secretary of defense.
As the Vietnam conflict escalated and the United States sent more troops, it became clear that this was a war of wills, not of territory. America’s strategy was to pound the Viet Cong to the negotiation table. The way to measure progress, therefore, was by the number of enemy killed. The body count was published daily in the newspapers. To the war’s supporters it was proof of progress; to critics, evidence of its immorality. The body count was the data point that defined an era.