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How to Trick People Into Saving Money – The Atlantic – Pocket

How to Trick People Into Saving Money – The Atlantic – Pocket

Americans’ difficulty saving, Daniel Eckert told me recently, is a textbook example of how brains wired to reckon with short-term threats and opportunities struggle to think about long-term consequences—and struggle even harder to take current action to stave off future disaster. Eckert, who oversees Walmart’s financial-services businesses, became interested in behavioral economics while earning his M.B.A. at the University of Chicago in the early 2000s.

Take a walk through a retail store—a Walmart, let’s say. You’ll pass heaps of products in every category, big signs advertising prices that seem too good to pass up, TV screens touting bargains galore. I shop at Walmart frequently, and somewhere in the long walk from the dog-biscuit aisle to the yogurt case I am at the very least tempted to buy something I didn’t know I needed when I arrived.

For America’s middle-income families, the dollars aren’t making sense

For America’s middle-income families, the dollars aren’t making sense

While I'm not sure I agree with his paid post that a paid financial advisor is essential or even recommended for most families, I do think people should read up and listen to practical advise on saving and investing, and give up more luxuries and be prepared for a more uncertain tomorrow. It's a very risky proposition to think the government will always be there to bail you out, or that things won't be as bad as you might they think they would be.