My Experience With Community Solar: Excessively Complicated and Frustrating | Greentech Media
Excessively Complicated and Frustrating | Greentech Media
Closing the deal and getting my signature on a contract should have been a slam dunk for NRG, one of the largest American energy companies and the developer of the project in my community. Instead, my three-month journey through its sales process turned me from a hot lead into an annoyed non-subscriber with a lower opinion of NRG than I had had when the process began.
The fact that many of the negative aspects of my experience are common across community solar marketing is cause for concern. For community solar to get to a breakout point for growth, developers (and their partners and contractors) should take a fresh approach to marketing and sales that’s focused on transparent education and clarity of information.