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441. Does Advertising Actually Work? (Part 2: Digital)

11/25/20 by Freakonomics Radio + Stitcher

Web player: https://podcastaddict.com/episode/115720182
Episode: https://chtbl.com/track/288D49/traffic.omny.fm/d/clips/aaea4e69-af51-495e-afc9-a9760146922b/14a43378-edb2-49be-8511-ab0d000a7030/a7e1b12a-3030-45e0-a591-ac7f001816f2/audio.mp3?utm_source=Podcast&in_playlist=d1b9612f-bb1b-4b85-9c0c-ab0d004ab37a

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no β€” and some say we’re in a full-blown digital-ad bubble.

Everything you say will be used to market against you. πŸ’¬

Everything you say will be used to market against you. πŸ’¬

I get annoyed when every time I post something on the blog through the WordPress Android App my words are sold off and used to market various products to me on the internet. Walmart sends me emails related to products and topics I blog about, Facebook puts those items on the top of my feed, advertisements I see on the internet are related to my blog posts. I mean I guess it’s good that they’re serving relevant ads to me but it’s also kind of creepy to say the least.

Map: Chase Lake (Fulton County)