Thoughts on New Blog Logo 🛢️ 🐐 🛻

You know, I have to grin a little bit every time I see the new blog logo I designed with a lot of help of Google Gemini AI. The symbolism of the big truck – the SuperDuty going through the mountains, past the cabin with the goat and burn barrel out front – both reminds me of the trips out on the back roads in the wild country and the life I some day want to lead.

Earlier versions of the logo had more livestock – cattle, hogs, besides the goat, but it made it too busy so was simplified. But I so like looking at and thinking about all a goat symbolizes – poverty and rural freedom in the hollow – a powerful but stinky buck goat standing around the smelly burn barrel. Hogs are cool too, and part of rural life, but I couldn’t get AI to do what I was looking for here.

The slogan SuperDuty Dreams and Off-Grid Schemes is sort of backwards, as I have the SuperDuty now and the Off-Grid Cabin is more of a dream of the future. But alas, I have many trips I dream of in the SuperDuty, and I’m also scheming to have the resources and build that off-grid homestead in the near future. And I still kind of like how it rhythms in that order. Like the logo itself, it was inspired by AI after a lot of back and forth.

Something about that graphic makes me smile each time I look at it. That’s why I put it so prominently on my blog, and have a big version of it sitting in my office. AI does some pretty cool stuff.