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441. Does Advertising Actually Work? (Part 2: Digital)

11/25/20 by Freakonomics Radio + Stitcher

Web player: https://podcastaddict.com/episode/115720182
Episode: https://chtbl.com/track/288D49/traffic.omny.fm/d/clips/aaea4e69-af51-495e-afc9-a9760146922b/14a43378-edb2-49be-8511-ab0d000a7030/a7e1b12a-3030-45e0-a591-ac7f001816f2/audio.mp3?utm_source=Podcast&in_playlist=d1b9612f-bb1b-4b85-9c0c-ab0d004ab37a

Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.