Wickman, it turns out, pretty much invented intercity bus travel—which for most Americans equals Greyhound, the company that emerged from that long-ago Hupmobile ride. “Greyhound has become generic for bus travel,ȁ says Robert Gabrick, author of Going The Greyhound Way. “Like Kleenex for tissues.ȁ Indeed, this classic American business icon—which, as it happens, is now owned by a British conglomerate—today has more than 7,300 employees, with estimated yearly sales of $820 million and 2,000 buses serving 3,800 destinations in 48 U.S. states and nine Canadian provinces. “I’m amazed at Greyhound’s brand recognition,ȁ says ePaul University professor Joseph Schwieterman, an authority on intercity bus travel. “It’s an American success story.ȁ